OUR FINAL IDEA

 Our idea explores the psychological and physical impacts of domestic violence within a relationship. From each of our group members individual ideas, we have built on, and developed specific themes which we thought worked well and combined them to create this final idea. 

We decided on a dark theme as we feel it allows us to address the unspoken issues of today's society, whilst still appealing to a wide audience and allowing for repeated consumption. Furthermore, the idea of having a relationship as the underlying theme whilst subverting the stereotypical unrealistic exterior image of a couple, gives us a gap in the market to create something that is bound to be successful and appeal to a wide target audience. 

Additionally, the genre of our chosen song, being indie/alternative increases our target audience, due to the recent rise in popularity of indie music, building on that, the lyrics of our song allow us to create a certain a symbolic abstract narrative within our video that indirectly reflects the deeper meaning of the lyrics. We aim to create a simplistic narrative for our video which is why we have decided to work mostly on a green screen with limited props and only one scene 'on location'. Likewise, we have decided to cast just two actors to avoid over complication  and to ensure that the focus is only on their relationship. We have also chosen to do this, together with the idea of using bars to bring to life the element of isolation and to reinforce to the audience the fact that the girl is trapped and alone, with no one to go to. We have also decided to use lighting in a dark room to create effect instead of filming of location, this we feel will be a simple yet effective method in adding emphasis to their raw relationship,and the extent to which it has impacted both the boy and girl for different reasons, with any novelties excluded to ensure there are no distractions in the narrative and to clearly create the message our video will reveal. 

We discovered through exploring each of our own initial ideas that over-complicating a video and trying to add in such a wide range and contrast of shots, settings and cameras can often take away effect, whilst a video more simplistic can actually be more efficient, and whilst it may seem like that restricts our potential audience, it actually does the reverse and allows us to access a greater range of audiences through its rawness and simplicity. 

Lighting will be a key element in creating our video. We have decided to have the bulk of the video filmed in a dark room with only snippets of lighting showing their face/body to ensure 100% focus on the girl and boy and their relationship. It will also allow us to create interesting shadows for effect.