MORPHING TOGETHER OF IMAGES THAT INFLUENCE OUR IDEA

We want to use morphing in our music video because it shows the difference and the connection between the two actors. Additionally we chose to use morphing because it matches with the slow rhythm of the song. Morphing matches our narrative because it presents how the actors think differently about the same situation. 

This relates with our target audience because morphing together is a mature aspect that can be used to demonstrate the juxtaposition between two or more different things, such as in our music video, the abuser and the victim. Morphing sells star image because it attracts a specific type of audience as it is not a commonly used technique in music videos, this therefore matches the genre we are trying to achieve because it adds a mysterious vibe, and as our music video is mysterious it will help sell this to the target audience. We also feel that our artist is quite alternative and therefore adding something that is not conventional will help sell our artist and our video to an audience that is also less conventional.