In the modern online age, almost all music is listened to and distributed via streaming devices, one of the biggest being Spotify. We therefore decided to set Jack up with a Spotify account in order to distribute his music to his target audience, and in particular the song I Gave It All, which is our music video. This will effectively help to get Jacks name out there as it will appear on suggestions when listening to artists of similar nature, such as James Bay and Hozier. Furthermore, people who enjoy Jack's music will share it with their friends via Spotify and other social media platforms such as Facebook.
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