FACEBOOK PROFILE OF TARGET AUDIENCE MEMBER

Mike Masnic speaks about the importance of an artist connecting with their fans. Social media is a good way to connect with like-minded people as well as spreading the word about albums, songs etc, to their fans. This is Blake Waldorf, she is our perfect audience member- she is 18 years old, and from the UK. We looked into the demographics of our target audience, and found that teens aged 11-18 would be our target audience, and therefore Blake would be a good example of our target audience. She is interested in new and upcoming music and is constantly looking for something risky, edgy and exciting to do, or listen to. She is our perfect audience member because she likes indie/alternative music, which is demonstrated by her interests on Facebook, such as; in her bio where it says her favourite music video, this shows that she likes music and likes artists similar to ours. Similarly, her Facebook cover photo demonstrates her like for indie/alternative artists, as it is an image of Hozier, who is an artist similar to ours. VALS are the values, attitudes and lifestyle classification system, our Val would be 'Trendies', they would be the first to discover our music video and  would like our music video because they crave admiration and attention from their peers and so would like it because it is an original idea that they can share amongst their friends and peers. This VAL relates to Blake because she is a teenage girl who likes the more alternative genre of music, shown through her internists on her profile. Secondly, we can tell form her profile picture that she is not the most 'mainstream' of people as she has hair and clothes that aren't very generic, this supports the idea of our VAL because they would not dress like everyone else, they would want to be different. Another VAL that our music video links to is 'innovators', this links to Blake, as she seems like someone who likes originality, which is why innovators like, as they want original ideas that have not been done before.