FACEBOOK PROFILE OF TARGET AUDIENCE MEMBER

Mike Masnic speaks about the importance of an artist connecting with their fans. Social media is a good way to connect with like-minded people as well as spreading the word about albums, songs etc, to their fans. This is Blake Waldorf, she is our perfect audience member- she is 18 years old, and from the UK. We looked into the demographics of our target audience, and found that teens aged 11-18 would be our target audience, and therefore Blake would be a good example of our target audience. She is interested in new and upcoming music and is constantly looking for something risky, edgy and exciting to do, or listen to. She is our perfect audience member because she likes indie/alternative music, which is demonstrated by her interests on Facebook, such as; in her bio where it says her favourite music video, this shows that she likes music and likes artists similar to ours. Similarly, her Facebook cover photo demonstrates her like for indie/alternative artists, as it is an image of Hozier, who is an artist similar to ours. VALS are the values, attitudes and lifestyle classification system, our Val would be 'Trendies', they would be the first to discover our music video and  would like our music video because they crave admiration and attention from their peers and so would like it because it is an original idea that they can share amongst their friends and peers. This VAL relates to Blake because she is a teenage girl who likes the more alternative genre of music, shown through her internists on her profile. Secondly, we can tell form her profile picture that she is not the most 'mainstream' of people as she has hair and clothes that aren't very generic, this supports the idea of our VAL because they would not dress like everyone else, they would want to be different. Another VAL that our music video links to is 'innovators', this links to Blake, as she seems like someone who likes originality, which is why innovators like, as they want original ideas that have not been done before.

DEFINING THE AUDIENCE

• Rather than seeing audiences as masses or in simple numerical terms, it is common practice to find ways of segmenting the audience
• This segmentation can be achieved both demographics and psychographic

Is your text popular for a mass audience?

• Mass produced- made for the 'mass' of people
• Having research into a target audience we have decided that our target audience is a niche target audience ( a small target audience that is highly specific. This is because our music video has aspects of social realism in it, is arty, the song is alternative sound wise and therefore is aimed at a more alternative audience.
• Alternative is outside of the mainstream. It goes against dominant ideology includes minority groups, perhaps with subversive values, for example in our music video domestic abuse. 

Demographic segmentation:

• This is when an audience is segmented according to various significant social criteria e.g. gender, class, race and sexuality 
• we looked at the demographics of our target audience, however this has proved difficult as our main demographic is at school.
• However, the problem with our demographic at school is that we go to a Jewish school with students from 11-18. Therefore, we are going to widen our demographic segmentation by turning social media, enabling us to get a wider range of opinions.

Psychographic segmentation:

• Also known as lifestyle profiling 
• Combines a psychological profile of the consumer, with ideas about how conducted their life in the market-place
• The various attitudes, values, beliefs and 'lifestyle' choices are sorted into a number of distinctive categories which are used to predict consumption. VALS, the values attitudes and lifestyle classification system is probably the best known of the psychographic profiling systems. 
• Therefore, we have widened our target audience because through psychographic segmentation we have worked out their likes and dislikes, thus we have hired an attractive female lead role to widen the target audiences to males as well as females

Our audience:

• Due to our artist being synthetic and organic, we understand that we will be having a niche target audience and thus isn't popular for a mass target audience
• The demographic segmentation of our audience would most likely be white working/middle class because these are the characters that are included in our music video and so these audience members would be more likely to enjoy the music video because they would identify themselves with these characters 

Mike Masnic speaks about the importance of an artist connecting with their fans. Social media is a good way to connect with like-minded people as well as spreading the word about albums, songs etc, to their fans. This is Blake Waldorf, she is our perfect audience member- she is 18 years old, and from the UK. We looked into the demographics of our target audience, and found that teens aged 11-18 would be our target audience, and therefore Blake would be a good example of our target audience. She is interested in new and upcoming music and is constantly looking for something risky, edgy and exciting to do, or listen to. She is our perfect audience member because she likes indie/alternative music, which is demonstrated by her interests on Facebook, such as; in her bio where it says her favourite music video, this shows that she likes music and likes artists similar to ours. Similarly, her Facebook cover photo demonstrates her like for indie/alternative artists, as it is an image of Hozier, who is an artist similar to ours. VALS are the values, attitudes and lifestyle classification system, our Val would be 'Trendies', they would be the first to discover our music video and  would like our music video because they crave admiration and attention from their peers and so would like it because it is an original idea that they can share amongst their friends and peers. This VAL relates to Blake because she is a teenage girl who likes the more alternative genre of music, shown through her internists on her profile. Secondly, we can tell form her profile picture that she is not the most 'mainstream' of people as she has hair and clothes that aren't very generic, this supports the idea of our VAL because they would not dress like everyone else, they would want to be different. Another VAL that our music video links to is 'innovators', this links to Blake, as she seems like someone who likes originality, which is why innovators like, as they want original ideas that have not been done before.

REQUESTING PERMISSION FROM RECORD COMPANY

I have emailed the record company in order to ask for their permission for the rights to use the song 'I gave it all' for the music video. 

TEENAGE VALS

FILMING SCHEDULE

Saturday 26^th November:

Arrive 8:30am to set up cameras 

Time	Location	Shot number
9am	Park	22
9.05am	Park	23
9.10am	Park	24
9.15am	Park	25 last shot
9.20am	Park	29
9.25am	Park	30
DRIVE TO EDGWARE
10.00am	Bridge	14
10.05am	Bridge	15
10.10am	Bridge	25 second part
10.15am	Bridge	26
10.20am	Bridge	27
10.25am	Bridge	35
10.30am	Bridge	40
10.35am	Bridge	41
10.40am	Bridge	42
10.45am	Bridge	45

Sunday 27^th November:

Arrive at school at 10am to set up cameras

10.30am	Studio	4
10.35am	Studio	5
10.40am	Studio	6 first part
10.45am	Studio	13
10.50am	Studio	16
10.55am	Studio	17
11.00am	Studio	18
11.05am	Studio	19 parts
11.10am	Studio	20
11.15am	Studio	25 third bit
11.20am	Studio	28
11.25am	Studio	32 second part
11.30am	Studio	33
11.35am	Studio	36
11.40am	Studio	39
11.45am	Studio	44 (in the eye shot)
GO OUTSIDE TO FIELD
11.55am	School field	37
12.00pm	School field	38
DRIVE TO DANIELLE’S
12.30pm	Bedroom	1
12.35pm	Bedroom	2
12.35pm	Bedroom	3
12.40pm	Bedroom	6 second part
12.45pm	Bedroom	7
12.50pm	Bedroom	8
12.55pm	Bedroom	9
01.00pm	Bedroom	10
01.05pm	Bedroom	11
01.10pm	Bedroom	12
01.15pm	Bedroom	13 first part
01.20pm	Bedroom	19 parts of It
01.25pm	Bedroom	21
01.30pm	Bedroom	25 first part
01.35pm	Bedroom	31
01.40pm	Bedroom	32 first part
01.45pm	Bedroom	34
01.50pm	Bedroom	43

ANNIMATIC

This is an animatic of our story board which we made as an alternative to a prelim. This is because making a prelim would be too difficult as we would literally be recreating our final producing with all the editing we would have to do. 

We have cut our story board to our song 'I gave it all' in order to get a feel for how the shots will look in the final product. This enabled us to get an understanding of how the shots will form together within the timings of the song. Whilst this would inevitable be an unrealistic and inaccurate representation of what we hope to create, it has still allowed us to see what the formation of shots we have come up with looks like put together down on paper.

Clearly we have learnt that the shot duration is far too long and therefore we need to think about a wider rage of shots to think about for our music video. In addition to this we focused a lot of these shots on medium and mid shots whereas to get across the emotional complexity and resonance for our target audience, we will need to have more close ups and also panning and tilting shots. This will enable us to linger on parts of the body and show bruises to further enhance the domestic violence narrative of our music video. We will also have to have more cross cutting between the singer and the actress to enable the audience to fully understand that we are trying to get across that this music video is about domestic abuse within their relationship not a story of love.

SONG CHOICE

we have chosen this song because we feel like it has the right pace in order for us to develop a theme and tone that will create residence for our audience. we want to create a mood with our song that will help us to sell our artist as a serious singer song writer. Therefore, we chosen a song with slow pace as this will encourage audience to buy into an organic feel and authenticity. we want to sell our artist as being similar to James Bay, Hozier and Jack Garret. Thus, picking a slow pace song to launch him will encourage the audience to identify with him in the same way they do with 'Take Me To Church'. 

I GAVE IT ALL- AQUILO

These are the lyrics to the song we have decided to use for our music video:

This glass it breaks,
So delicate it shatters round my feet,
And my hands they bleed,
A stain I'll always remember,
A stain that stays with me,
But this changes you,
Its harder now we're breaking,
And I should know its never right for me to say,
That I wanted this,
I know I cant but I can still recall,

I gave it all,
Given up on luck my heads above the dust,

This love you broke,
Come closer darling don't forget to fake,
A smile you had,
You tried so hard to fool yourself instead,

You gave it all,
Given up on luck your heads above the dust,
You gave it all,
I waited by the other side my friend,

I've waited by the other side my friend,
You'll find it funny when you're looking back some day.
You gave it all,

Given up on luck your heads above the dust,
You gave it all,
I waited by the other side my friend

The lyrics of this song greatly correlate to the theme and narrative we are trying to display in our music video. For example, "and my hands they bleed" symbolise the subtle idea of domestic abuse that we are trying to portray to our audience. Similarly this relates to a specific shot that we used in our music video that shows Jack, our singer throwing a glass beer bottle against a wall shattering. Additionally, "Come closer darling to forget to fake" further proves our narrative of domestic abuse because it is initiating that the victim is being asked to stay hidden so nothing gets revealed. Furthermore the lyrics of this song present domestic violence in a way that creates sympathy for the victim as it portrays the violence from the abusers point of view. For example, the lyrics, "This love you broke" indicates that the abuser is blaming the victim for the end of the peace in the relationship, proving why the victim keeps quiet and does not go public about the abuse.