WHAT IS THE PURPOSE OF A MUSIC VIDEO

There are 7 vital purposes of a music video which we will have to consider when we are planning our own music video. They are are:

1. Promote the song 
2. The lyrics of the song matching the visuals on screen
3. Explain the meaning of the song
4. Makes company more money
5. Narrate a story to the audience 
6. Music video helps widen the target audience and create a positive word of mouth
7. Sell the artist and helps to set up their star image