ANDREW GOODWIN'S CONVENTIONS OF A MUSIC VIDEO

• A relationship between the lyrics and visuals (illustrating amplifying or contradicting the lyrics)
• A relationship between music and visuals
• Particular genres ay have their own video style and iconography, for example pop is quite bright, like in Lady GaGas Telephone music video it uses bright and vibrant colours to reflect the genre of music 
• A demand from the record company for lots of close-ups of the main artist
• Artist develops their own star iconography in and out of their videos, for example if the artist is rebellious on life, the music video will reflect this to help them see their image 
• Reference to voyeurism, which is done through the male gaze. The camera is used from a male point of view to sell women sexually, for example by panning, tilting and slow motion emphasising women body parts
• Intertextual references, is when something references something else. For example, Taylor Swift's music video references Charlie Angels, X-men and Kick Ass.
• Most music videos follow a pattern of having narrative and a performance element that combines