FEEDBACK DIGIPAK

In this clip we asked people what they thought about our digipak. One thing that majority of audiences said was they liked that the digipak corresponded to the other products that we created. This is because all these products come together to form a cohesive package which all connote to the artist being a organic and alternative singer and songwriter. Furthermore, through the products corresponding to each other, the cohesive package becomes recognisable amongst audiences and thus it creates Jack his own style. Furthermore, although this is somethings that is in common with our other products, the audience liked the basic and simple colour scheme that is found on the digipak. This is because this highlights the artist as organic and simple, just like his music, thus the audience recognise him as a alternative artist. However, some people argue that the use of an image of Jack on digipak contradicts his message as being organic and alternative because it suggests he is trying to sell him and not his music. However, this can be juxtaposed by the basic colour scheme which again reinforces the image of simplicity and basic thus focusing solely on his music. Nevertheless, a minority of audience members said that they think that the digipak was too basic and could be more colourful. However, this is because they have picked up a negotiated reading and have misinterpreted the message that we tried to send. This message was that we wanted the audience to easily recognise him as being organic and alternative through simplicity because a convention of organic and alternative artist's is that they focus on the artist's music instead of the artist himself.