In this clip we asked people what they thought about our digipak. One thing that majority of audiences said was they liked that the digipak corresponded to the other products that we created. This is because all these products come together to form a cohesive package which all connote to the artist being a organic and alternative singer and songwriter. Furthermore, through the products corresponding to each other, the cohesive package becomes recognisable amongst audiences and thus it creates Jack his own style. Furthermore, although this is somethings that is in common with our other products, the audience liked the basic and simple colour scheme that is found on the digipak. This is because this highlights the artist as organic and simple, just like his music, thus the audience recognise him as a alternative artist. However, some people argue that the use of an image of Jack on digipak contradicts his message as being organic and alternative because it suggests he is trying to sell him and not his music. However, this can be juxtaposed by the basic colour scheme which again reinforces the image of simplicity and basic thus focusing solely on his music. Nevertheless, a minority of audience members said that they think that the digipak was too basic and could be more colourful. However, this is because they have picked up a negotiated reading and have misinterpreted the message that we tried to send. This message was that we wanted the audience to easily recognise him as being organic and alternative through simplicity because a convention of organic and alternative artist's is that they focus on the artist's music instead of the artist himself.
Friday, 31 March 2017
FEEDBACK DIGIPAK
In this clip we asked people what they thought about our digipak. One thing that majority of audiences said was they liked that the digipak corresponded to the other products that we created. This is because all these products come together to form a cohesive package which all connote to the artist being a organic and alternative singer and songwriter. Furthermore, through the products corresponding to each other, the cohesive package becomes recognisable amongst audiences and thus it creates Jack his own style. Furthermore, although this is somethings that is in common with our other products, the audience liked the basic and simple colour scheme that is found on the digipak. This is because this highlights the artist as organic and simple, just like his music, thus the audience recognise him as a alternative artist. However, some people argue that the use of an image of Jack on digipak contradicts his message as being organic and alternative because it suggests he is trying to sell him and not his music. However, this can be juxtaposed by the basic colour scheme which again reinforces the image of simplicity and basic thus focusing solely on his music. Nevertheless, a minority of audience members said that they think that the digipak was too basic and could be more colourful. However, this is because they have picked up a negotiated reading and have misinterpreted the message that we tried to send. This message was that we wanted the audience to easily recognise him as being organic and alternative through simplicity because a convention of organic and alternative artist's is that they focus on the artist's music instead of the artist himself.
FEEDBACK ON WEBSITE
In this clip we asked people what they thought about our website. The majority of possible target audience members said that they thought that the colours worked well together on the website. This was because our website also followed the simplistic theme that follows throughout all our products. Therefore, this feedback confirms that this theme was effective because it enables audiences to identify the artist as being organic singer and songwriter. However, once again, criticisms included that it was too similar to other artists. However, we don't see this as a negative because due to our artist being unknown and in the process of establishing himself, we wanted to make the website similar so that audience's would immediately be able to recognise the artist and what his values are, thus they can recognise him as being similar to artists like James Bay, Hozier and George Ezra. Furthermore, feedback has suggested that our website is well organised and easy to navigate which is effective because it means audiences will be able to 'get to know' our artist easily and be able to follow him throughout his career. However, some people suggested that there it too little detail. This problem would be combatted over time because as the artist's career develops, as will his website because there will be more information and products available such as more merchandise, albums and information about things like tour dates.
Monday, 20 March 2017
SIMILAR WEBSITES
After analysing these websites of similar artists to our artist Jack, we chose to also follow simplistic theme in order sell our artist's music not necessarily him, thus highlighting his organic and alternative star image. Therefore, our artist's website has a black and white theme. Furthermore, we used a picture of Jack in the centre of our website in order to help establish him as an artist, thus audience's will begin tor recognise him by his face, not only his music, once again selling him as an organic and alternative artist. Additionally, we placed hyperlinks to our artist's social media accounts at the top bar of the page in order for the audience to connect with the artist and to follow him through his career. Furthermore, we also used hyperlinks to tour dates and merchandise in order to promote him as an establishing artist and encourage fans to buy into the artist.
However, one thing we found was that Jack Garret and James bays' website was packed with information about the artist and their career. Due to the fact our artist is in the process of becoming an established artist, we couldn't pack his website with information, thus as his career develops as will the information on his website.
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