STAR IMAGE

A denim jacket is evocative of american culture and is symbolic of frontiers men in the wild west. We are trying to get our singer to be so called real man that will encourage female audiences to buy in to his authenticity. However we want to also infer that there is a sensitive side to his persona reflected in his lyrics and therefore the juxtaposition of denim and the softness of the white shirt provide that contrast. We want him looking earnestly at the audience so that they can buy in to him and his values, this is important as Richard Dyer states artists should be simultaneously ordinary and extra ordinary. We want him to look like someone that guys can aspire to be and that girls would believe is similar to the guys that they are going out with hence dressing him in casual clothing. However his life and his lyrics and the fact that he is removed from their lives suggests that he is also extraordinary. we want the audience to buy the connotations of our performer that he stands for real heart felt emotion in his lyrics an emotional integrity that is reflected in the music video as well and the choice of colours on the digipak. the look we have ascribed to our singer is akin to similar artists such as Jack Garrett, George Ezra and Hozier who are sold on their organic feel and integrity built through their lyrics.