Before developing our music video, we researched into music videos that would be similar to ours to ensure we accurately reflect an alternative and organic stat image. Therefore I analysed Hozier's music videos Someone New and Take Me To Church.
This music video conforms to Carol Vernnillis's theory of discontinuity editing, meaning the clips aren't in chronological order. This something we is common in organic music videos because it makes the music video seem messy and 'not perfect', thus reflecting the idea that nothing in life is perfect. Therefore, makes the audience connect with the artist because they come across as 'real' and 'raw' and not fake like synthetic artists that have literally been created by a record label. Therefore, we decided to also used discontinuity editing. Additionally, this music videos uses cross fading to transition from the performance element (Hozier singing in a studio) to the narrative element. This allowed the music video to slow smoothly despite the non-chronnological order. Therefore, this is something we decided to use for our editing. Additionally, the narrative of this music video is something separate from the narrative. Therefore, the artist is exploring a topic that is a 'problem' in everyday life, thus the artist is reflecting an organic star image because he is sharing that he cares about issues in society, thus allowing the audience to connect with him. Hence, this confirmed our choice of using the controversial topic of mental illness and domestic abuse as our narrative for our music video.
Hozier: Take Me To Church
This music video conforms to Carol Vernilli's theory of discontinuity editing, thus due to both these music videos using this technique, this confirmed our choice to follow this technique. Furthermore, this music video has numerous tracking shots of the characters, thus almost inviting the audience to follow the artist's meanings of the world, hence highlighting him as a alternative and organic artist. Furthermore, this music video explores serious issues in everyday society. This shows that the artist cares about serious issues and is willing to explore them, hence once again reinforcing his alternative and organic star image. Therefore, this also confirmed our choice to discuss serious topics in society in our music video of domestic abuse and mental illness. Furthermore, this music video is in black and white, thus the order solely focuses on the narrative of the music video which highlights the underlying issue of homophobic behaviour in society. However, although this is effective, we decided to have our music video in cover because in order to emphasise domestic abuse we used a development of bruises on the protagonist character throughout the music video, and this was able to be seen through the use of colour in our music video.
