Thursday, 14 July 2016

BITCH BETTER HAVE MY MONEY- RIHANNA

The equilibrium is established at the beginning shows that normality exists in the house. The audience sees a medium shot of a wealthy american household and a tracking shot of a women getting dressed. There is soft lighting and there is a non-diegetic muzak and thus this appears to be normality for this women as she is getting ready to go out. The binary opposition is established through the differences in lighting, for example soft lighting inside and dark lighting outside. 

Disruption occurs in the lift as the song kicks in and we see a low angle shot of Rihanna dragging the case along the floor with the dog following. Her antagonist shot in reinforced with a close up of Rihanna smoking. Furthermore, as the camera pans around Rihanna she appears to be sinister and determined. 

In addition, acknowledgment is introduced when Rihanna releases she isn't going to get her money back and so she will have to commit a crime. Moreover there a quick cuts of her smashing the phone in time with the music, to emphasis her frustration. This is further reinforced as Rihanna burns her car and covers her track so that she doesn't get caught. 

As a attempt to restore normality, Rihanna kills the girl who stole her money. As the camera pans downs under the water, this is revealed to the audience in the hope for everything to go back to normal as she is getting justice. The slow zoom into the trunk, followed by quick cuts of Rihanna looking at tools to kill the women and man with shows that they are both going to die. The quick cuts of the crime scene after shows that the crime was committed.

The new equilibrium is established as the camera pans around and zooms into Rihanna lying in the trunk with her money. So although she received justice as everything is back to normal, the close up of her smoking shows that she is now a criminal because she murdered two people. 

LAURA MULVEY 1975-

Discussed the way in which the camera assumes the position of a male spectre and therefore encourages the audience to view films/music videos from the male perspective. This is referred to as the male gaze and situates men as objects to be identified with, whereas women are shown to be objectified. Think like a man, but look/gaze at the women. 

The camera more frequently uses uses slow motion shots, panning and tilting around female characters as a means of objectifying them to the male gaze. 

Rihanna encapsulates the male gaze through the conspicuous close-ups of naked women. The slow zoom around the trunk reveals Rihanna to be naked in the trunk, sold motion shots of naked bodies, slow pan across the swimming pool as girls sunbathe in the bikinis. 


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