EVALUATION TASK 5- HOW I HAVE ATTRACTED/ADDRESSED MY TARGET AUDIENCE

OUR FILM POSTER HELPED US TO ATTRACT OUR TARGET AUDIENCE:

Before we decided to create our own film poster, we decided to research film posters of horror films similar to ours like Scream, in order to understand elements included which attract a target audience. We found that these horror posters mostly included an attractive and provocative final girl that plays the protagonist character in the film, in order to attract a male target audience. Therefore, we also chose an attractive 'final girl' to be on our film poster for '666'. Moreover, we chose the colours black and white because the black represents the devil and the white represents angles, which is a hidden theme in our film that the audience must work out, therefore we hinted at it on our film poster.